A customer relationship management system (CRM) can be used by businesses in order to manage and analyse performance of communications with clients and potential leads. They offer a vast range of services designed to streamline business operations. You can explore the features of a CRM in our recent article here.
With 91% of businesses with over 10 employees using a CRM in their operations, you may be considering what this software can do for you and which type of CRM you need.
There are three main types or CRM, operational, analytical and collaborative, however, you will generally find that most CRM software combines features from two, or even all three, of these models. Deciding what you want from your CRM is essential to choosing the right software to help your business develop and effectively manage communications both within your team and with external clients.
What is an Operational CRM?
An operational CRM manages the business factors of your company, including task management and invoicing. This software is built to combine areas of your business into one program that enriches your processes and makes operations easier. A good example of an operational CRM is Monday.com which allows effective task and project management for your team.
Operational CRMs are more internal focussed; they are centred on improving how your business runs from the inside out. Bind CRM offers the features of an operational CRM, including invoicing and task management to streamline your operations and make workloads smoother.
What is an Analytical CRM?
Analytical CRMs provide reporting and data on business operations and marketing communications to enhance the performance of the work you do. Through integration with SEO services, such as Google Lighthouse, and internal reporting systems, analytical CRMs are integral to understanding how your communications are performing.
A good example of analytical CRM software in practice is HubSpot’s social media analysis tools that look into how each of your posts (across social media platforms) perform in terms of clicks, shares, reach and overall interactions. Bind CRM is another example of analytical CRM operations; Bind CRM uses Google Lighthouse reporting to analyse performance of website performance.
Collaborative CRM
Collaborative CRM software allows you to create, send and manage communications between organisations or with your clients. They are used heavily in marketing to schedule, analyse and create content that goes out to all potential clients or companies that you are working with.
An example of collaborative CRM software is social media scheduling and email and SMS marketing. Bind CRM offers both of these features and more; find out more about marketing through Bind CRM’s software here.
Bind CRM Software
Bind CRM combines the uses of collaborative, analytical and operational CRMs to provide a complete, yet affordable, solution to customer relationship management. Our services allow you to create, analyse, integrate and report on business operations whilst ensuring that you get the most out of your CRM experience. Get in touch with our experienced team to find out more about Bind CRM and every feature offered by our comprehensive software here.
