Google offers some of the most powerful SEO tools designed to help increase traffic to your website and explore the performance of your web pages. Google gives you information straight from the horse's mouth; Google's SEO tools are specifically designed to analyse how you are ranking on their platform.
The purpose of SEO is to increase your rankings for internet searches and so using Google’s tools for website analysis allows you to use this platform to its full advantage.
Google offers three powerful SEO tools to offer insight into the performance of your website: Analytics, Search Console and Lighthouse. All three offer useful information and invaluable data that you can use to advance your business or project.
What is Google Analytics?
Google Analytics provides s comprehensive look into how your website is performing. This tool allows you to check the performance of each and every page of your site across a range of metrics, including bounce rate, sessions, revenue and average time on page of users.
This tool also allows you to track the behaviour of your site’s users, see where viewers are on your website in real time, find out more about your users’ profiles and see which pages may need improving to name a few of the reports this powerful tool can generate.
When fully integrated, Google Analytics is an essential tool for analysing and reporting on your website. From Google Ads and Google Shopping, to individual page performance, Analytics provides a wealth of information that is only available on the Google platform.
What is Google Search Console?
Google Search Console (GSC) extends upon what Google Analytics can tell you to help you maintain and monitor your position within search results. Through GSC you can check that your pages can be crawled and identified by Google, identify and fix any indexing problems that may be present on your site, view traffic to your site and identify terms that are bringing you in the most traffic and see which websites are linking to yours (i.e. backlinks).
GSC is an invaluable tool for business owners, SEO analysists, web developers and site administrators to examine the performance of a site from Google itself. The difference between Search Console and Analytics is that GA focuses on site performance overall, whereas GSC explores a site’s positioning and ranking performance in greater detail. This means that the two, in conjunction, are essential for developing a sound SEO strategy.
What is Google Lighthouse?
Google Lighthouse is designed to help you improve the quality of your web pages. Lighthouse reports can be run against your website to examine the overall health and performance of your site. The tool has audits for SEO, accessibility (a vital factor for performing well on Google), progressive web apps and site health.
All of these aspects are important for developing a healthy SEO strategy. This is why we use GL to produce reports on the performance of your site. Bind CRM is fully integrated with GL to produce in-depth reports
Bind CRM and Google Lighthouse Integration
Website optimisation and analysis are important to the development of your business or project and so, with Bind CRM we give you the tools you need to advance your online presence. With integrated Google Lighthouse reports you have full visibility on how your site is performing, as well as the health of pages and incoming traffic.
Find out more about our Google Lighthouse reports here or get in touch to talk to a specialist.
