A customer relationship management system, or CRM, is a tool used by businesses to manage interactions with their clients or potential leads. It can be used to track all communications put out from the business, including social media and email, as well as analyse the performance of business actions. Some CRMs also offer business management solutions, including task organisation and integrated invoicing.
CRMs are designed to offer a balance and effective integration between marketing, sales, operations and support to streamline business tools and offer quality communication.
What Can a CRM do?
Social Media Scheduling and Analysis:
Many CRMs on the market, including Bind CRM and Hubspot, offer integrated social media management. This allows you to schedule posts across all platforms, analyse the data that your social media generates, and track what posts are performing well for your business. You can find out more about Bind CRM’s social media management here.
Task Management:
Organising tasks throughout your team is an essential feature supplied by a range of CRM’s, including Monday.com, Trello and Bind CRM. This allows you to integrate your CRM directly with current workload and manage the actions of your team without needing external software. Find out more about Bind CRM’s task management software here.
Email and SMS Marketing Platform:
Most CRMs will allow you to create and manage email and SMS marketing assets directly through the software. They offer analysis on performance of assets, meaning that they can be used to identify key trends and areas of improvement. Learn more about what Bind CRM’s email and SMS marketing tool can do for you.
SEO Integration:
Some CRM software can integrate with SEO tools, including Google Lighthouse and Analytics. They may even have their own SEO functionality to provide in depth reporting on the performance of your communications. This not only allows you to create meaningful assets, but also to report on their performance. Find out more about SEO integration here.
Invoicing Systems:
Invoicing systems within CRM software allow you to manage outgoing invoices and take control of your finances. With alerts, reminders and branding opportunities built directly into the system, CRM invoicing systems keep you organised and offer a unified look to your outgoing files. Find out more here.
Create Marketing Campaigns:
As communications are an integral aspect of CRM software, generating and managing marketing campaigns is a core service offered. Within CRM software you are able to create campaigns with assets from across your communications in order to drive the performance of your business forward. These campaigns can be assigned to different brands depending on how you decide to use the software.
Bind CRM and What it Can do for You
Bind CRM offers all of the above features and more! We are on a mission to make high-quality and transformative CRM software accessible and affordable for all businesses to help your company develop. Our tools are designed around promoting a data-focussed and integrated growth, bringing all of your business operations and performance metrics under one umbrella platform for ease and financial savings.
