What is a CRM and why do I need one?
CRM solutions are used to organise your internal and external business communications and so are incredibly valuable to companies of all sizes. With over 91% of businesses with 10 or more employees using CRM software to advance their business operations, it’s clear that these solutions are an invaluable tool to all organisations.
What is a CRM Used For?
A CRM, or Customer Management System, is used to manage communications within your business. They typically offer features such as social media scheduling, invoicing, task management and organisation, SEO and marketing reporting, and SMS and email marketing tools. Because of this, they are incredibly useful in streamlining business operations and helping your organisation grow.
Why Do I Need a CRM?
CRM systems are integral to managing, analysing and experimenting with your business communications. They enhance your visibility of how your communications perform and what works for your organisation for your specific audience, according to your niche.
Often CRM software is the main solution behind an organisation’s marketing efforts as it combines SMS and email marketing, lead generation, blog creation, social media management and reporting to give a complete package for marketing asset creation and analysis. With this in mind, CRM software is an extremely cost-effective tool for developing a strong marketing strategy that can be grown and developed upon as your business grows.
However, CRM tools offer more than simply marketing; they can aid business structure development through task management features, advance sales communications with integrated invoicing, and improve your SEO strategy with inbuilt reporting on website performance.
What can a CRM Do?
A CRM can do all of the above and more. From a marketing perspective, the tool can be used to automate tasks and offer a uniform look and feel to all collateral. Most CRM software offers a social media scheduling tool that allows you to post across platforms at your targeted times, without having to repeat the action on every account. They also allow you to repeat posts and make use of evergreen content that can help establish your brand as a leading name in your field. With built-in SMS and email marketing, you can also schedule emails and organise mailing lists to keep your external communications neat, uniform and organised.
In terms of performance analysis, every CRM will offer some form of integrated reporting system for each aspect of your business; this allows you to examine email and SMS, website and blog, and social media performance to determine what does and does not work for your organisation.
What’s the Best CRM?
The best CRM is dependent upon what you need, however choosing a CRM that is an all-rounder is a good place to start. Bind CRM software is an all-encompassing solution that is affordable for all business models. Thanks to Bind CRM’s flexible pricing that can be uniquely designed to your business needs, you never need to pay for features that you won’t use. Bind CRM’s features in-depth options for communications management including email and SMS management, invoicing, reporting and social media scheduling.
You can explore Bind CRM’s features more in-depth here, or contact our team to enquire about what our software can offer you.
