An SEO report is a tool designed to offer insight into the current performance of your website. It can report on a variety of different features, including site speed, performance of specific pages and adverts, audience demographics and the keywords bringing you in the most traffic.
This tool is important as it allows you to report on and improve your SEO tactics, as well as identify areas where you could prioritise in order to increase ranking. The whole point of SEO reports is visibility; they let you look into how well things are working for your site and what can be done better to get your site seen by as many different people as possible.
Features of an SEO Report
An SEO report can give you detail on a range of different features, including:
-
Popularity and performance of specific pages:
SEO reports show you how many page views a specific page has, as well as the bounce rate (how many of those visitors landed on your page and bounced straight back off), exit rate (how many of those visitors left your site through that page) and time spent on page.
All of this info allows you to see if a page is working for you or if it needs any further work. If a page brings in a lot of people but they bounce straight off, you may be ranking for a term that doesn’t work for you and therefore content can be updated to prevent this. Similarly, if a page isn’t bringing in a lot of traffic, you can amend the page to perform better. However, this all starts with visibility.
-
Advert Success:
Many SEO reports can offer insights into the performance of your adverts. For example, Google SEO services, such as Google Analytics, can provide info on your Google Ads. Again this allows you to see how many views the ads get and how many clicks as a result. Measuring their total performance means that you can build on success and identify areas of improvement.
-
Track Traffic Sources:
With an SEO report, you can see where visitors have found you, allowing you to concentrate, hone and improve your marketing efforts across the board to drive more traffic. This feature means that you can track the performance of email, social and PCC campaigns in increasing traffic to your site, as well as identify which keywords you may be ranking for and how much traffic this generates.
-
Learn About Your Demographic:
SEO software, and as a result SEO reports, are able to identify key features of your site’s visitors to help you build up a target audience and demographic. Reports will highlight the gender of your visitors, as well as their age range, where in the world they are located and even what device they are using. SEO software, such as Google Analytics, can do this in real-time to see where people on your site are currently viewing.
Bind CRM offers in-built SEO reports through Google Lighthouse SEO services. This means that you are never left in the dark when it comes to your website SEO and overall performance. With site tracking, traffic reporting and overall site health, our services are designed to help grow your digital presence and develop your business moving forwards.
Find out more about Bind CRM and Google Lighthouse here or contact our team to enquire about our comprehensive services here.
